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Elevate customer experiences with SAP CX

Leading SAP customer experience global strategic partner

TomX partners with SAP to provide clients with digital capabilities that deliver transformative, end-to-end customer experiences and build profitable, long-lasting customer relationships.

Our solutions with SAP Commerce, including Customer Data Management and Emarsys, bring together customer data, machine learning and microservices technology to power real-time customer experiences across sales, service, marketing, commerce and beyond. TomX has unique capabilities that help global companies implement innovative, industry-specific omnichannel solutions across countries and regions while aligning to local needs. TomX was also the 2020 SAP Pinnacle Award winner in the Customer Experience Partner of the Year - Large Enterprise category.

Our SAP customer experience solutions and offerings

Our end-to-end approach is designed to help you deliver customer experiences that exceed expectations. We help you build a comprehensive picture of both your current and potential future state and to deliver solutions using the entire SAP solution stack.

Transform your business with SAP CX

Companies can embrace modern, integrative platforms and services to transform their business and deliver a seamless, personalized customer experience.

Integrative platforms and services

Scale Commerce in the Cloud - Connected Commerce
Connected Commerce, part of our Scale Commerce in the Cloud solution, uses SAP Commerce Cloud to create unified, cutting edge customer experiences. Connected Commerce is a progressive, step-by-step, pre-packaged approach to help you safely open up new markets, expand existing markets and increase your share of wallet by establishing a commerce infrastructure in the cloud. Based on SAP Commerce Cloud, it contains prebuilt assets, configurations and integrations and a variety of flexible formulas to cater to different business needs and available time and resources.

Scale Commerce in the Cloud - Commerce Upgrade and Cloud Migration

For upgrades, Commerce Upgrade and Cloud Migration, part of our Scale Commerce in the Cloud solution provides a “lift and shift” technical upgrade to the latest version of SAP Commerce. For migrations, it provides code adaption and migration to Commerce Cloud V2 from on-premise or Commerce Cloud V1.

Commerce Upgrade & Cloud Migration standardizes, streamlines and improves the upgrade and migration process, allowing faster access to new revenue streams and improved channel experiences.

B2B Consumerism

TomX’s B2B Consumerism solution helps you respond to shifting B2B consumers’ expectations. It helps you deliver the same level of personalization, ease of use and convenience as in a B2C scenario.

Even when they are buying as a representative of their business, individuals increasingly expect a frictionless buying experience tailored just for them across the entire buying cycle. We call this step change ‘B2B consumerism’ and it demands a huge cultural and organizational shift. Not simply about deploying more digital technologies to power sales transactions through online tools, it is also a reorientation of your business away from personal interactions to digitally enabled engagement. Our B2B Consumerism customer engagement lifecycle model helps you to make this shift.

TomX and our Innovation Labs provide decades of SAP CX thought leadership, strategy, design, build and operations expertise. We can help you to understand where you are and define a clear vision and roadmap.


Our Everything-as-a-Service (EaaS) offering helps you implement innovative subscription-based offerings that deliver individually tailored and constantly adapting products and services.

To adopt an EaaS business model, you must transform the way you sell your products and services to keep customers consistently engaged in long-term relationships. To achieve this, you need to look at the experience you offer holistically, bundling products and services together, and rethinking the sales model.

At TomX we have identified three distinct approaches that you can take to enable innovative subscription-based offerings.

We help you redesign contract management and billing capabilities to support new subscription and usage-based offerings. We help you determine the most appropriate deployment approach for your situation and can support your transformation with our EaaS Accelerator, designed for use with SAP software.

Case studies

Dutch Flower Group puts the customer first

Dutch Flower Group sets a new industry benchmark with new webshop that delivers exceptional, personalized customer experience.

DSM brings consumer-grade experience to B2B

DSM new customer portal provides personalized product selections, individually negotiated prices and streamlined reordering.

By the numbers

Year Partnership
Global Strategic Partner
Years in SAP CRM and Callidus Cloud
SAP CX Practitioners
Callidus Cloud Projects
Total SAP CX Projects


Cloud for Utilities

TomX and SAP co-innovated and co-developed SAP Cloud for Utilities to help companies more effectively manage business processes and customer experiences.

Sigma Healthcare talks digital transformation

We led Sigma Healthcare's digital transformation and built a new platform, which has seen a 95% adoption rate across their 12,000 first-line partners and 3,500 pharmacies in Australia.

TomX Song and SAP

Anatoly Roytman, former EALA lead for TomX Song, talks about the evolution of the TomX Song and SAP Customer Experience (formally SAP Hybris) partnership at SAP CX Live Barcelona.


‘SOAR with TomX’ can enable business transformation across specific industries and functions.

Change business operations with industry-specific solutions based on SAP’s industry cloud.

TomX acquires maihiro, a leading provider of SAP-based customer experience, customer relationship management, and commerce services.