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Metaverse Continuum

Start your journey where change, imagination and opportunity meet.

Enter a new era of digital change

We have a distinctive perspective: that the metaverse is a continuum, a spectrum of digitally enhanced worlds, realities and business models.

It will revolutionize nearly all aspects of life and business in the next decade, allowing collaboration in virtual spaces, augmented physical places and a blend of both. And it will create new lines of business and transform interactions between customers and companies.

Right now, businesses are racing toward a future very different from the one they were designed to operate in. Soon, every company will find themselves at the intersection of many new worlds, from building new physical and virtual realities to providing services in environments created by others.

To grow and thrive in this new and fast-changing world the strategies organizations develop now must have responsibility at their core - from ownership of data, to inclusion and diversity, sustainability, security and personal safety.

The time is now to think big, start small and scale fast.

Technology Trends 2022: Meet me in the Metaverse

The continuum of technology and experience, reshaping business.


The new fabric of life is unfolding.

How we help our clients

Building upon nearly 15 years of leadership in metaverse-related technology and experience capabilities and over 600 patents, we bring 800 of our metaverse-skilled professionals and market-leading capabilities from across Accenture into one group dedicated to designing, executing and accelerating our clients’ metaverse journeys. We offer a spectrum of services across the entire Metaverse Continuum:

Learn & Shape: We help clients ascend a complex learning curve and set a bold vision to generate value in the short and long term. We work with clients to immerse and educate through our Metaverse Continuum studios, explore industry and functional use cases and design a responsible metaverse approach.

Set Strategy: Through application of creativity, technology and deep industry experience, we work with clients to prioritize opportunities and set strategies that drive business transformation. Our strategy services span a continuum of business strategy needs, including marketing and brand; customer experience; digital identity; digital products and services; digital commerce including NFT/tokens; future of work; technology and operating model strategies.

Build & Operate: We design, build and operate metaverse capabilities for our clients, including world-building and engagement, content management, marketplace development, blockchain, 3D commerce, extended reality, digital twins, trust and safety and ecosystem and community development.

“While we are at the early days of the metaverse, it will advance very quickly. If companies don’t act now, they’ll find themselves operating in worlds designed by, and for, someone else.”

— PAUL DAUGHERTY, Group Chief Executive – Technology & Chief Technology Officer

Metaverse in the news

Watch Metaverse insights

Watch our videos to learn more about how the Metaverse Continuum applies across all aspects of business, from consumer to worker and across the entire enterprise; from reality to virtual and back; from 2D to 3D; and from cloud and artificial intelligence to extended reality, blockchain, digital twins, edge technologies and beyond.

In reality, is the metaverse relevant to business?

The metaverse is already proving its worth for gaming, but what about business? The metaverse’s digitally enhanced worlds, realities and business models are poised to revolutionize life and enterprise in the next decade.

Meet me in the Metaverse: TomX Nth Floor

TomX's Nth Floor, a pioneer application of the metaverse.

Metaverse for the enterprise

Jason Warnke and Melanie Cutlan from Accenture share insights on how TomX and clients find new ways of working, learning and collaborating on the metaverse.


How to make the latest annual trends work for you

Metaverse experience

We have nearly 15 years of metaverse-related experience as a researcher, user, builder, shaper and partner of underlying capabilities.

Patents filed across the Metaverse Continuum.
Metaverse-related pilots and proof-of-concepts conducted in TomX Labs.
New hires will be learning in the metaverse on their first day at Accenture.

Our Leaders

Mark Curtis

Global Metaverse Co-Lead and Head of Innovation and Thought Leadership – Accenture Song

David Treat

Global Metaverse Co-Lead and Technology Incubation Group Lead